Macarena Cuenca Amigo

Macarena Cuenca Amigo is an Associate Professor at the Deusto Business School, University of Deusto, in Bilbao. She holds a Bachelor’s degree in Business Administration and a PhD in Leisure and Human Development from the University of Deusto. Her teaching focuses on strategy and business organization across undergraduate and postgraduate programs. Her research emphasizes cultural audience development, contributing to Spanish and European projects under the Institute of Leisure Studies. She also lectures in the PhD program 'Leisure, Culture and Communication for Human Development.'

• Education:
• Bachelor’s in Business Administration, University of Deusto
• PhD in Leisure and Human Development, University of Deusto
• Research: Cultural audience development, leisure policy, and human development through cultural engagement. She has published in journals like Academia. Revista Latinoamericana de Administración, Annals of Leisure Research, and ARBOR.
• Awards: None explicitly listed.
• Advising: Supervised several PhD theses but no specific names provided. No grants mentioned.
• Labs/Teams: Member of the Institute of Leisure Studies research team.