Marlen Demetriou

Marlen Demetriou serves as Associate Professor in the Department of Management within the School of Business at the University of Nicosia. Her academic career spans over two decades with significant contributions to business ethics and corporate social responsibility research.

Her educational background includes a Doctorate Diploma in Societal Marketing from Middlesex University (2006), an MBA in Accounting & Finance and Marketing Management from RVB Maastricht School of Management (1997 and 1992), a Diploma in Management from the Mediterranean Institute of Management (1984), and a Bachelor's in Business Administration (1983).

Dr. Demetriou's research focuses on Business Ethics, Corporate Social Responsibility, Sustainability, and Cause Related Marketing. Her work explores societal marketing frameworks, private sector contributions to social welfare, and corporate responses to crises like the COVID-19 pandemic. She examines how businesses can ethically engage with communities and nonprofits during disasters while maintaining corporate reputation.

Analysis of her recent publications reveals strong emphasis on crisis-driven CSR adaptation, particularly in banking and oil industries. Her research demonstrates how corporations develop social responsiveness during unprecedented events, with special focus on cross-sectoral collaborations that benefit entire societies through strategic alliances between businesses and nonprofit organizations.

• Executive Board Member, Cyprus Anti-Cancer Society
• Social Partnership Initiator between University of Nicosia and Cyprus Anti-Cancer Society (2006)

Dr. Demetriou actively mentors students through research collaborations, evidenced by co-authored studies with University of Nicosia students. Her work has generated significant academic impact with an h-index of 3 and 118 citations according to Scopus data. She has established a Social Partnership program engaging university students, faculty, and staff in supporting the Cyprus Anti-Cancer Society through coordinated financial and operational assistance.

Her research laboratory focuses on societal marketing dynamics, utilizing qualitative and empirical methods to study consumer perceptions, corporate crisis responses, and ethical partnership models between businesses and nonprofit organizations.