معرفی
Prof. Markus Voeth serves as a Professor and Chair of Marketing & Business Development at the University of Hohenheim, leading the department since 2002. He concurrently directs the Negotiation Academy Potsdam (NAP) since 2014 and has been its Advisory Board member since 2007. He is also the academic director of the Hohenheim Management Master (HMM) program and a visiting lecturer at ESMT Berlin since 2007. His professional background includes founding Voeth Herbst Management Consulting in 2002 and previously holding a professorship at the University of Duisburg (2000–2002).
Education: Studies, doctorate, and habilitation completed at the University of Münster (1987–2000). His research focuses on negotiation dynamics, marketing strategy, and organizational behavior. He chairs the German Society for Negotiation Research (DGVF) since 2019 and advises various academic and corporate entities.
Research Interests: Specializes in negotiation processes, business development strategies, and practical applications of marketing theory. Active in bridging academic research with corporate consulting through his firm and NAP.
Labs/Teams: Leads the Chair's research team at Hohenheim and collaborates with the Negotiation Academy Potsdam on applied research projects. Oversees the Marketing & Management Excellence Circle (MMEC) for industry-academia partnerships.
