معرفی
Dr. Markus Günther is a researcher at Bielefeld University, affiliated with the Faculty of Economics, the Department of Management Science & Business Analytics, and the Chair of Business Administration, especially Innovation and Technology Management. He is also associated with the Bielefeld Graduate School of Economics and Management (BIGSEM).
- Institution: Bielefeld University
- School: Faculty of Economics
- Department: Management Science & Business Analytics
- Research Group: Innovation and Technology Management
His research centers on innovation and technology management, with a strong methodological focus on agent-based simulation and scenario analysis for market and technology forecasting. He explores the diffusion of sustainable technologies such as electric vehicles and biofuels, academic patenting, and strategic technology planning. His work integrates consumer behavior data, including conjoint analysis, into simulation models to support decision-making in both academic and industrial contexts.
Dr. Günther's publications reveal a consistent trajectory in modeling complex systems for innovation diffusion. His work combines computational methods with practical business applications, particularly in energy transition, healthcare operations, and educational innovation. He frequently collaborates with Christian Stummer and others, contributing to both theoretical frameworks and applied tools for technology planning.
His scientific contributions include developing hybrid models that integrate scenario analysis with agent-based market simulation, advancing game-based learning in management education, and analyzing resistances in the adoption of multi-generation technologies. These efforts span journals in operations research, technology management, and innovation policy.
- Monte-Carlo simulation for ICU occupancy
- Agent-based modeling of electric vehicle adoption
- Strategic management of disruptive ICT technologies
- Game-based learning in technology management
- Diffusion of biofuels and biomass energy
- Sustainable innovation in university ecosystems
Dr. Günther advises on academic patenting and innovation policy through simulation-based research. He has contributed to understanding how incentives and awareness campaigns influence research commercialization in universities. His work supports strategic foresight and decision-making in both public and private sectors. While specific grant details are not listed, his research is deeply embedded in projects related to technology forecasting and innovation ecosystems.
He is involved in research worlds connected to innovation policy, sustainable mobility, and digital transformation in higher education. His team leverages simulation tools to anticipate future market developments and evaluate the impact of strategic interventions in technology and innovation management.
