معرفی
Dr. Melina Schleef is a researcher at Bielefeld University, affiliated with the Faculty of Business Administration, specifically the Chair of Business Administration, especially Innovation and Technology Management, where she works as a research assistant to Prof. Dr. Christian Stummer. She is also associated with the Department of Management Science & Business Analytics, the Institute for Technological Innovation, Market Development and Entrepreneurship, the Bielefeld Graduate School in Theoretical Sciences, and the Center for Uncertainty Studies (CeUS). Her work bridges academic research and practical innovation, focusing on digital transformation, corporate entrepreneurship, and technology management.
Her research interests center on innovation management, digital transformation, and entrepreneurship, particularly how established firms innovate through digital technologies, manage uncertainty, and engage with startups. She investigates topics such as digital innovation labs, corporate spin-offs (e.g., appWash from Miele), smart product lifecycle management, privacy in smart technologies, and the strategic implications of technology adoption. Her interdisciplinary approach integrates insights from business administration, information systems, and organizational behavior.
Dr. Schleef's recent publications reflect a strong trend in digital innovation and strategic technology management, with a focus on real-world case studies and empirical analysis. Her work appears in reputable conferences such as ICIS, PACIS, and ISPIM, as well as journals like the Journal of Service Management Research and Business Research and Practice. She frequently collaborates with Prof. Christian Stummer and other colleagues at Bielefeld University.
She completed her doctoral dissertation titled Digital Transformation of Markets and Companies: Selected Topics in Innovation Management in September 2022, which forms the foundation of her scholarly contributions. She has also contributed to pedagogical initiatives in entrepreneurship education, emphasizing practice-based learning.
Dr. Schleef is actively involved in research projects related to innovation and uncertainty, contributing to the academic and practical discourse on how organizations adapt to technological change. Her affiliations with the Center for Uncertainty Studies and the Bielefeld Graduate School highlight her engagement with theoretical and interdisciplinary research challenges.
