معرفی
Dr. Markus Günther is a Researcher at the Chair of Business Administration, especially Innovation and Technology Management within the Faculty of Business Administration at the University of Bielefeld. He also holds affiliations with the Department of Management Science & Business Analytics under the Faculty of Business and Economics, the Institute for Technological Innovation, Market Development and Entrepreneurship, and the BIGSEM - Bielefeld Graduate School of Economics and Management. As a deputy member of the Ethics Commission of Bielefeld University, he contributes to institutional governance.
His research focuses on innovation and technology management, with expertise in agent-based modeling, scenario analysis, and market simulation. He has co-authored over 25 publications since 2002, emphasizing applications in technology diffusion, electric vehicle adoption, academic patenting, and strategic foresight. Recent works explore digital transformation, resistance factors in technology adoption, and policy analysis.
Dr. Günther is module responsible for courses like Digital Transformation (31-IndiErg-8), Innovation Management (31-IndiErg-9), and NEOLAiA – Focus Academy: Digital Transformation (31-Neo-1). His professional contact details include the email markus.guenther@uni-bielefeld.de, phone +49 521 106-4893, and office location UHG V9-153.
