Mark Skeba

Mark Skeba serves as a Lecturer in the Marketing department at the Carlson School of Management, University of Minnesota, with additional teaching roles at St. Olaf College. Bringing over two decades of industry experience in brand management and marketing strategy, he bridges academic theory with real-world applications through experiential learning methodologies.

His academic credentials include a Master of Business Administration in Marketing and Management Strategy from the Kellogg School of Management at Northwestern University and a Bachelor of Science in Mathematics and Economics from St. Olaf College. These foundational qualifications support his expertise in quantitative and strategic marketing domains.

Skeba specializes in Brand Strategy, Marketing Communications, Advertising, and Brand Management, with professional experience centered on major food brands at General Mills. His industry work spans brand management, advertising, trade communications, and digital marketing transformation initiatives for legacy systems. He emphasizes practical, hands-on learning in the classroom, preparing students for immediate impact in marketing careers.

At the Carlson School, he contributes to the nine-month accelerated Master of Marketing program designed for recent graduates and early-career professionals. The program features a diverse cohort with undergraduate backgrounds in Business (45%), Social Science (22%), Humanities (15%), and Economics (12%), focusing on marketing data analysis, buyer behavior, and leadership development through real-world case studies.

Skeba maintains active industry connections through consulting engagements across sectors including kombucha and aerospace, while integrating contemporary digital marketing challenges into his curriculum. His teaching philosophy centers on transforming theoretical concepts into executable marketing strategies through immersive classroom experiences.