معرفی
Mark Ojeme is a Senior Lecturer in Marketing at De Montfort University (DMU), affiliated with the Leicester Castle Business School. He holds a PhD in Marketing from Northumbria University and has been contributing to higher education since 2013, joining DMU in 2017. He is a Senior Fellow of the Higher Education Academy and actively involved in educational leadership, research, and PhD supervision.
His educational background includes:
- PhD in Marketing, Northumbria University
- MSc in Management
- BSc in Economics
- Diploma in Banking and Finance
- PGCLTHE (Postgraduate Certificate in Learning and Teaching in Higher Education)
Mark's research focuses on international marketing, digital marketing for SMEs, and relationship marketing, with particular emphasis on cross-cultural dynamics, customer engagement, trust, loyalty, and AI in customer relationships. His work often explores SME-bank relationships in emerging economies, especially Nigeria, analyzing commitment, trust repair, and digital transformation. He advocates for cultural responsive teaching and constructive alignment in pedagogy, aiming to deliver inclusive and transformational education.
The recent publications reflect a strong trajectory in B2B relationship marketing, particularly in financial services and SME contexts. His work integrates psychological and sociological constructs such as normative commitment, uncertainty avoidance, and perceived justice into marketing models. There is a clear focus on emerging markets, digitalization challenges, and the human aspects of service relationships, even as automation increases.
His professional recognition includes multiple best paper awards at the Academy of Marketing Conference and nominations for teaching excellence. He has also been appointed as a reviewer for journals and conferences.
- Best Paper Awards at Academy of Marketing Conference (2014, 2015, 2016)
- Nominated for Student Teaching Choice Award (twice)
- Nominated for Best Programme Delivery Team
- Nominated for Society Best President and Best Grant Application at Northumbria University
Mark supervises PhD candidates in areas including SME development, digital marketing, and business-bank relations. He has secured research funding from DMU and Northumbria University for conference participation and hosting academic events, including the DMU African Entrepreneurial Conference. He is actively involved in external academic service, serving as an external examiner, program validator, and thesis reviewer for other institutions. He co-chairs the Christian Staff Network (CSN) at DMU and promotes EDI through research and practice.
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