معرفی
Daniel Hsiang Hsu is a PhD researcher and Lecturer in Digital Marketing & Analytics at Liverpool Business School, with strong academic affiliations to Ulster University Business School. He holds an MSc (Distinction) and is currently completing his doctoral studies at Ulster University under the supervision of Dr. Aodheen McCartan, Professor Barry Quinn, and Professor Mark Durkin.
Education:
- Master, Ulster University Business School (2016–2017)
- Master, National Taipei University of Technology (2012–2014)
- Bachelor, National Taipei University of Technology (2008–2012)
Daniel's research focuses on digital marketing, content marketing, and social media, particularly in small businesses. His work explores how digital technologies enhance marketing capabilities and customer relationships, especially during crises like the pandemic. He emphasizes dynamic capabilities and technology adoption in SMEs.
His recent publications highlight consistent contributions to digital marketing pedagogy and SME digital transformation. Themes include active learning, design thinking, and the role of content in customer engagement. The research bridges academia and practice, with strong implications for education and business resilience.
Scientific Awards:
- Vice-Chancellor's Research Studentships (VCRS) Award (2019)
- Pure Running Award for Excellence (2017)
- Santander Scholarship Award (2016)
- Best Paper Award at Cross Straits Conference on Business and Management (2014)
- Distinguished Collaborative Education Excellence Fellowship Award (2022)
Daniel is passionate about teaching and learning in higher education, particularly through technology-enhanced active learning. He has served as a Casual Lecturer at Ulster University (2020–2022) and is an Associate Fellow of the Higher Education Academy (AFHEA) and Associate Member of the Association for Learning Technology (ALT). He has presented his research internationally and contributed to academic discourse on digital transformation and education.
Daniel’s work aligns with the UN Sustainable Development Goals, particularly in education and digital inclusion. He is actively involved in research, teaching, and academic service, with no indication of retirement or former staff status.
