معرفی
Barry Quinn is a Professor of Retail Marketing at the Ulster University Business School, Department of Management, Leadership & Marketing. His research focuses on SME growth, innovation in food and retail sectors, and strategic crisis management in agri-food businesses. He has led European projects addressing policy support for SMEs and contributed to global dental education initiatives through technologies like VR-haptics. Quinn teaches modules in retail marketing, global marketing, and research methods. Awards include a 2023 Special Award for Liverpool Recognition. His work bridges marketing, technology, and interdisciplinary education, with recent studies exploring social capital in innovation networks and digital transformation in small firms.
Research interests extend to virtual reality in clinical training, tele-dentistry adoption post-pandemic, and curriculum design in oral health education (e.g., the O-Health-Edu project). He has published in journals like Journal of Rural Studies and European Journal of Marketing, emphasizing practical applications for business resilience and educational innovation. Collaborations with dental institutions highlight his cross-disciplinary approach, addressing skill acquisition via haptic simulators and global dental professionalism standards.
- Key Projects: O-Health-Edu (European oral health education), ARTICULATE (terminology standardization), and Brexit/Covid-19 impact studies on Northern Irish SMEs.
- Teaching: Undergraduate/postgraduate modules in global marketing, retail strategies, and research methodologies.
- Grants/Awards: Special Liverpool Recognition Award (2023), contributions to EU-funded innovation programs.
Quinn’s articles reflect thematic trends in marketing capabilities, digital adaptation in crises, and educational technologies for clinical skills. His work underscores the intersection of business strategy, technological adoption, and professional education in diverse sectors.
