معرفی
Aodheen McCartan is a Senior Lecturer in Communication & Advertising at the School of Communication and Media, Ulster University. With a PhD in small firm marketing and prior industry experience in marketing, she teaches advertising, consumer behavior, and digital media communication. She served as Course Director for the BSc Communication, Advertising and Marketing programme (2009-2021) and co-founded the Publicity Association of Northern Ireland/Ulster University advertising competition.
- Education: BSc in Business Administration & Computer Science, MBA, PhD in Small Firm Marketing
- Research Focus: Advertising, digital marketing, entrepreneurship education, food poverty, cross-community relations
- Grants: EU Programme for Peace and Reconciliation funding for Northern Ireland research
Research trends: Her work bridges marketing theory with societal challenges, analyzing media framing of food poverty, embedding entrepreneurship education across disciplines, and exploring small business dynamics. Recent articles emphasize interdisciplinary approaches and policy engagement.
- Scientific Awards: Senior Fellow of the Higher Education Academy
Supervision: She has supervised PhD researchers in marketing, digital media, organizational leadership, and automated teaching. The Publicity Association of Northern Ireland competition she co-founded provides students real-world advertising experience while supporting local charities.
