معرفی
Fiona McMahon is a Lecturer in Communication and Advertising at Ulster University's School of Communication and Media, Belfast campus. With a decade of industry experience across client and agency roles in the UK and Greece (Clear Channel Outdoor), she bridges academic theory with practical application in digital marketing. She developed the Postgraduate Programme in Digital Marketing Communication and Leadership in collaboration with Computing, Mathematics, and industry partners. Her consultancy work with small firms and role as Director of Academic Enterprise (2015-2016) demonstrate her commitment to applied research.
- Specializes in social media marketing, online advertising, and e-business adoption for SMEs
- Focuses on optimizing internet use for competitive advantage in small firms
- Key contributions to Human-Computer Interaction and digital training tools
Her academic credentials include a PgCert in Higher Education Practice, MSc in Industrial Practice (with distinction), and NVQ Level 5 in Management. She is a Roots of Empathy Instructor, emphasizing emotional competence in education. Fiona's research outputs span medical device interfaces, pathology simulations, and social media's evolving role in modern marketing.
Selected publications reveal expertise in:
- User experience for virtual assistants and smartphones
- Agile development of interactive platforms
- Cognitive ergonomics in interface design
- Medical workflow simulation
- Gender representation in advertising
Scientific recognitions:
- Fellow of the Higher Education Academy
- Director of Academic Enterprise (2015-2016)
Her work intersects with technology, marketing, and education, particularly through collaborations like the Weddingsonline Ltd Fusion Project consultancy (2013-2014). She continues to shape digital marketing education while maintaining active research and industry engagement.
