معرفی
Dr. Ezgi Merdin Uygur is a Lecturer in Digital Marketing at Brunel Business School, Brunel University. Her work focuses on robotic services, virtual experiences, and social influence in marketing contexts.
- PhD, MBA, BA (Hons), Fellow of the Higher Education Academy (FHEA)
Her primary research areas include:
- Robotic services in healthcare and hospitality
- Virtual experiences and digital transformation
- Social influence and consumer psychology
- Digital marketing strategies and human-technology interaction
Her recent publications analyze customer comfort in service robot failures, human-robot collaboration in surgery, and self-construal effects in social experiences. She has secured grants from the British Academy/Leverhulme and The Marketing Trust for studies on robotic services and AI-driven sustainable consumption.
Scientific awards and recognitions:
- Best Paper Award, AMA Winter Conference
Grants received:
- British Academy/Leverhulme Small Research Grant (2024-2026): £9,660.10
- The Marketing Trust (2023-2024): £5,280
- Brunel University projects (2023-2024): £4,335 & £3,402.40
She collaborates with researchers in Sweden, Denmark, and Turkey, and serves on the Editorial Review Board of Psychology & Marketing. Her work spans healthcare, hospitality, and retail contexts.
