Mark M. Chen

Mark M. Chen is an Adjunct Professor in the Marketing and Behavioural Science Division at the UBC Sauder School of Business. He holds a BSc from UBC, a PhD from MIT, and an MBA from UBC. His academic role involves teaching advanced marketing courses such as Data Driven Marketing (MBAN).

As part of the Marketing and Behavioural Science Division, he contributes to a group renowned for top-tier research in marketing channels, consumer behavior, and strategic marketing. His expertise aligns with the division’s focus on applied marketing practices and data-driven decision-making.