Mark A. Price

Mark A. Price serves as Distinguished Service Professor and AI Faculty Lead at the University of St. Thomas' Opus College of Business, leveraging over two decades of experience building analytics capabilities for Fortune 500 companies, startups, and nonprofits to transform data into competitive advantage.

His academic foundation includes:

• BA in English & Spanish from Haverford College
• MBA in General Management, Marketing & Statistics from University of Virginia's Darden School of Business
• Certificate from Moementum Inc.'s The Leading People Program™

Price's research bridges business strategy with data science, focusing on generative AI's impact on customer experience and organizational performance. His expertise spans:

• AI-driven implementation planning and organizational transformation
• Precision marketing analytics including customer segmentation and ROI forecasting
• Loyalty program design and data-warehousing infrastructure
• Entrepreneurship frameworks for rapid-growth ventures

As an active industry contributor, he mentors Minnesota Cup startups and serves on boards of The Friends of Saint Paul Public Library and Jewfolk, Inc., while advancing AI ethics through the University's Steering Committee and RetailWire.com thought leadership.