Marion Büttgen

Prof. Dr. Marion Büttgen holds the Chair of Business Administration (Corporate Management) at the University of Hohenheim since March 2009. Previously, she was a professor of Service Management at Stuttgart Media University (2006–2009). She earned her Ph.D. in Economics from the University of Cologne (1999) and completed her habilitation in Business Administration there in 2006, focusing on consumer integration behavior in interactive service provision. Her research focuses on digital transformation, organizational behavior, AI-driven service innovation, and sustainable business practices.

• Education:
• 1988–1993: Business Administration studies at University of Cologne and University of St. Gallen
• 1987–1988: Economics studies at University of Bonn
• 1999: PhD in Economics (University of Cologne)
• 2006: Habilitation in Business Administration (University of Cologne)
• Research Interests: Digital leadership frameworks, AI in public services, sustainability strategies, employee-customer interaction dynamics, and technology-induced stress in service environments.
• Key Contributions: Pioneered frameworks for human-AI collaboration, developed models explaining customer participation stress, and explored leadership behaviors during digital transformation. Her work bridges academic theory with practical applications in service industries.