معرفی
Maxim Saleschus is a research assistant at the Chair of Service Management at the University of Hohenheim since March 2021. He holds a B.Sc. in Economics with a focus on industrial organization, statistics, and econometrics (2015-2018) and an M.Sc. in Hohenheim Management with a specialization in marketing and management (2018-2020). His research centers on customer-centric digital service transformation, emphasizing the development of digital service tools and business models. During his studies, he authored a thesis exploring customer co-production in AI-based voice assistants.
Maxim's work intersects with digital marketing, service innovation, and AI-driven customer experience management. He has practical experience in consulting, particularly in marketing and communications management.
Current projects involve advancing digital service strategies and models within service management. Further details about his research or affiliations can be explored through his contact information or academic profile.
