معرفی
Gabriela Sitz, M.Sc., is a Scientific Associate at the Chair of Service Management (570D) at the University of Hohenheim, Stuttgart. She specializes in marketing and sustainability research, with a focus on consumer assessments and product life cycle sustainability.
- Education: M.Sc. in Management (University of Hohenheim, 2022), B.Sc. in International Business (Pforzheim University, 2020)
Research Focus:
- Sustainability information and perception
- Hedonistic vs. utilitarian consumer values
- Service transformation
- Digital marketing
Current Affiliation:
- Chair of Service Management (Prof. Dr. Karsten Hadwich)
- Teaching responsibilities in Bachelor/Master programs (Digital Marketing, Relationship Management)
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