Karsten Hadwich

Prof. Karsten Hadwich is a Professor and Chair holder of Service Management at the University of Hohenheim's Institute of Business Administration, a position he has held since 2009. He specializes in service management, marketing, and technology-driven innovations in services.

Education:

• Industrial Engineering (1993–1999): Technical University of Berlin and Ecole de Commerce Solvay (Brussels)
• Doctorate (Dr. rer. pol., 2003): University of Basel (Thesis: Relationship Quality in Relationship Marketing)
• Habilitation (2008): University of Basel (Thesis: Development and Implementation of Technology-Based Service Innovations)

Research Focus: Prof. Hadwich’s work centers on service innovation, digital transformation in marketing, and sustainable service systems. He emphasizes practical applications of technology in service industries and relationship-driven marketing strategies.

Teaching: He teaches courses such as Digital Marketing, Service Transformation, and Master’s seminars in Marketing & Management. Current courses for 2024/25 include Structural Equation Modeling in Marketing and Practice in Digital Business Management.

Collaborations: Active in academia-industry partnerships, he advises doctoral students (e.g., Benjamin Biesinger, Stefania Dimitrovska) and collaborates with institutions in Germany and Switzerland. His work is published extensively, with a full list available here.