Andreas Lucco

Dr. Andreas Lucco holds a lecturer position at the Lucerne School of Business (HSLU), part of Lucerne University of Applied Sciences and Arts. He specializes in strategic business ecosystems, digital enterprise management, and service innovation. His academic background includes a Dr. rer. pol. and Lic. rer. pol. from the University of Basel, alongside a Diploma in Italian Language from Perugia's Università per Stranieri.

• Education: PhD and Masters from University of Basel; Italian Language Diploma

Research focuses on service innovation, future client demands, and synthetic market research. Professional experience spans CRM consulting, business leadership roles at Detecon and Translation Probst AG, and executive positions in cultural organizations like the Sinfonieorchester Basel. Current roles include Advisory Board member at Salted GmbH and Coorpix AG, and head of Nives Marketing GmbH.

Teaching emphasizes strategic management, marketing, and process optimization. Active in professional development through Swiss Innovation Challenge coaching and various academic advisory boards.