معرفی
Mario Keller is a Lecturer at the University of Vienna (History, European Ethnology) and affiliated with the Department of Economic and Social History under the Faculty of Historical and Cultural Studies. He previously held a Universitätsassistent (Praedoc) position from 2020–2024, focusing on pre-doctoral research. His education includes a Mag. phil. in History from the University of Vienna (2013).
Research Focus: Keller specializes in the history of consumption, film/media history, Austrian contemporary history (post-1945), and the history of advertising. His work often intersects with cultural studies, media analysis, and historical sociology.
Publications & Projects: His research spans studies on advertising aesthetics, consumer culture, and historical events like the 1985 Austrian wine scandal. Notable works include co-editing *Sexuality and Consumption* (2022) and contributing to *Grenzenlose Werbung* (2020). He has also participated in exhibitions (e.g., "100 Jahre WISO") and projects like the redesign of the historical media table for the Austrian Parliament.
Professional Roles: He served as an assistant for the journal *Historische Anthropologie* and the FWF research project on national brands in commercials (2015–2018). His interdisciplinary work bridges historical analysis with contemporary media and cultural studies.
