Marianne Reeb

Prof. Dr. Marianne Reeb is an Honorary Professor for Cultural and Social Change at FH Potsdam, specializing in Arts Management and Cultural Work. She has been a key figure at Daimler Research since 1995, leading the department Customers and Markets of the Future since 2004. Her career bridges economic research with cultural studies, focusing on future lifestyles, strategic marketing, and product innovation trends.

• Education: Graduate in Business Administration, Doctorate in Economics.

Her research explores the intersection of societal shifts, consumer behavior, and automotive innovation. Key themes include future scenarios for mobility, value changes, and corporate trend research methodologies.

Notable publications include Lebensstilanalysen in der strategischen Marktforschung (1996), Zukunftsszenarien für das Auto (1999), and contributions to Daimler's internal Deltareport on topics like future experiences and market dynamics.