Adrienne Schäfer

Adrienne Schäfer is a Lecturer and Deputy Head of the Competence Center in Service & Operations Management at the Lucerne School of Business (Lucerne University of Applied Sciences and Arts). She holds a Diplom in Economics (Universität Augsburg) and a Dr. rer. pol. (PhD in Economics) from the same university. Her professional experience includes roles at Daimler-Benz AG, Mercedes-Benz USA, and leadership positions in academic programs like the MAS in Services Marketing and Management. Schäfer specializes in Service Marketing, Innovation Management, and Strategic Management, with a focus on service innovation, customer-centric design, and healthcare ecosystems. She has led projects such as ‘Time Banks als Transformationskatalysator für die Schweiz’ and co-authored works like *Maintaining a Healthy Lifestyle* (2024). Her research emphasizes psychological interventions for chronic disease prevention and the role of health ecosystems. Schäfer has been a co-leader of the MBA Luzern program since 2024 and serves as a reviewer for the Open Education Platform for Management Schools.

Her publications span peer-reviewed journals (*Journal of Service Management*, *Organisationsentwicklung*) and books, with a thematic focus on service innovation processes, organizational change, and value proposition design. She has presented at conferences like the Naples Forum on Service and the European Health Psychology Society. Her work bridges theoretical frameworks (e.g., Service Dominant Logic) with practical applications in industries ranging from automotive to healthcare.