Andrea Raab-Kuchenbuch

Prof. Dr. Andrea Raab-Kuchenbuch is a Professor at the THI Business School of Technische Hochschule Ingolstadt since 2000, where she serves as Women's Representative. Her academic focus centers on Marketing and Service Management within the business school framework.

Education

• Doctorate (Dr. rer. pol.), 1995, University of Augsburg
• Diplom-Kauffrau (Master's equivalent), 1992, University of Augsburg
• Studies in Economics and Social Sciences commenced 1987, University of Augsburg

Research Profile

Her scholarly work critically examines service-dominant logic applications in healthcare systems, specializing in in-patient facility management, referral network optimization, and health tourism economics. This research integrates service marketing theory with practical healthcare administration challenges, emphasizing patient-centered service design and cross-institutional coordination within complex medical ecosystems.

Professional Background

• Professor at THI Business School (2000–present)
• Head of Controlling, Siemens AG Information & Communication Divisions (1999–2000)
• Senior Manager Strategic Services, Andersen Consulting (1999)
• Manager Strategic Services, Andersen Consulting (1997–1999)
• Corporate Audit Specialist, Siemens AG Central Planning (1994–1997)