Robert Wittmann

Prof. Dr. Robert Wittmann serves as a Professor at the Business School of Ingolstadt University of Applied Sciences (THI) since 2001, specializing in Business Start-Ups and Innovation Management. He maintains dual roles as Executive Partner at add|venture consulting GmbH and Associated Partner at Siemens AG Learning Campus.

His research focuses on strategic innovation implementation across major corporations including Audi, Siemens, Continental, and METRO AG. Key projects span strategy development for Hochschule Bayern e.V., innovation management for Siemens Malaysia, and Economic Value Added system rollouts for global retail operations. His work bridges academic theory with industrial application through consulting engagements.

• Award for outstanding teaching at Bavarian universities (2012)
• Accredited FIBAA expert since 2007
• THI senate member (2007-2017)

Dr. Wittmann advises corporate leadership through strategic workshops and implementation consulting, with recent projects covering Design Thinking methodologies, integration management in M&A processes, and finance excellence programs for multinational workforces. His industry collaborations include The Boston Consulting Group and Accenture.