Maria Logkizidou

Dr. Maria Logkizidou is a Lecturer in Fashion Marketing at the School of Design, University of Leeds. Her expertise spans consumer behaviour, visual merchandising, and fashion retailing, with a focus on quantitative and qualitative research methods. She holds a PhD in Marketing from Cardiff University, an MSc in Strategic Marketing and Consulting from the University of Birmingham, and a BSc in Accounting and Finance from Athens University of Economics and Business.

• Current Role: Lecturer in Fashion Marketing
• Research Interests: Consumer Behaviour, Visual Merchandising, Brand Identity, Art Marketing
• Consultancy Experience: Collaborations with Wyatt International Ltd and S.Oliver

Her research explores the impact of visual merchandising on consumer behavior, particularly in luxury brands. She supervises PhD candidates in areas such as place branding and stakeholder engagement. She is also the School Equality and Inclusion Representative.