معرفی
Associate Professor Margaret Matanda is a faculty member at the University of Sydney, affiliated with both the Sydney Institute of Agriculture and Sydney Southeast Asia Centre. Holding a PhD from Monash University and an MBA from West Virginia University, she specializes in marketing strategy, supply chain management, and business-to-business branding. Her teaching spans postgraduate courses like BUSS5000 Critical Thinking in Business, MKTG6016 Brand Management, and MKTG6203 Innovative Marketing Strategies.
With over 15 years of academic publications in journals such as Industrial Marketing Management and Journal of Business Research, her work explores
- Retail patronage in emerging markets
- Brand loyalty dynamics in B2B contexts
- Supply chain finance and performance
- Edible insect sustainability in Sub-Saharan Africa
- Online learning engagement mechanisms
Her research profile shows a strong focus on socio-technical congruence in information systems and cultural intelligence in education technology. She has supervised projects like The Green Advantage: A Meta-Analysis of Sustainable Marketing, and her media contributions include commentary on brand collaborations in Sydney Morning Herald articles about unconventional food partnerships.
