Margaret Faulkner

Dr. Margaret Faulkner is a Senior Lecturer at the UniSA Business School, University of South Australia. Her research focuses on branding, advertising effectiveness, charity marketing, and e-learning strategies. She is a Research Degree Supervisor and can be contacted at Margaret.Faulkner@unisa.edu.au.

Her work spans diverse areas including co-branding strategies, donor behavior analysis, and the impact of advertising formats on audience engagement. Notably, she explores how radio advertising can be optimized to reduce audience avoidance and enhance memorability. Her studies on charity markets reveal insights into donor motivations and the effectiveness of non-profit branding.

Recent research highlights include analyzing brand consistency in the wine industry, the role of e-portfolios in legal education, and bridging the gap between consumer intentions and charitable giving behavior. Her findings frequently emphasize actionable insights for marketers across sectors, from retail partnerships to social media utilization.

Award recipients: None listed in available records.

Grant and advisory activities are not explicitly detailed in provided texts. Her research often intersects with practical applications in universities and industry collaborations, particularly in refining feedback mechanisms in e-learning environments.