Maren Becker

Maren Becker is an Assistant Professor of Marketing and Research Methods at ESCP Business School’s Berlin Campus. Her research focuses on econometric modeling of marketing decisions, particularly analyzing advertising strategies and their effectiveness. She holds a PhD from the University of Cologne (2017) and has held visiting scholar positions at the University of Texas at Dallas (2016) and previously served as an Assistant Professor at Vrije Universiteit Amsterdam. Her work bridges academic research with practical applications, addressing topics like digital disintermediation, TV advertising authenticity, and content consistency in brand messaging.

Before academia, Maren worked as a Senior Analyst and Consultant for a major market research firm and gained experience through internships at the Permanent Mission of Germany to the UN in New York, an NGO in São Paulo, and various industries. Her research has been published in top-tier journals such as the Journal of Marketing and Journal of Marketing Research, and featured in media outlets like Die Zeit and Harvard Business Manager.

Key research themes include:

• Evaluating advertising content’s impact on consumer behavior
• Analyzing managerial applications of marketing science
• Assessing digital strategies’ effects on incumbent market dynamics

Her interdisciplinary approach incorporates econometric rigor with real-world marketing challenges, contributing to both academic discourse and industry practice.