معرفی
Marcel Zeelenberg is a Professor at Tilburg University's Faculty of Social and Behavioural Sciences, specializing in behavioral economics and decision-making processes. His research focuses on greed, scarcity effects, consumer behavior, and health-related interventions. He has contributed to understanding market dynamics through experimental asset market studies, the psychological mechanisms behind decision regret, and the application of commitment strategies in promoting physical activity.
Research interests include exploring how emotions and cognitive biases influence choices, particularly in economic contexts like trading behavior and consumer preferences. He also investigates the design of behavioral economic incentives to foster health behavior change, emphasizing long-term outcomes and emotional responses to interventions.
Notable work includes analyzing 'option attachment' in decision-making and the role of scarcity in consumer choices. His experimental studies often bridge psychology and economics to explain real-world behaviors in markets and health contexts.
No scientific awards are explicitly mentioned in the provided text. Collaborative projects involve interdisciplinary teams addressing public health challenges through behavioral insights. While no advising details or grants are listed, his research frequently involves randomized trials and experimental methods.
Zeelenberg’s work is characterized by a focus on translating theoretical insights from behavioral science into practical applications, such as improving health promotion strategies or understanding financial market behaviors.
