معرفی
Marcel Zeelenberg is a Full Professor at Tilburg School of Social and Behavioral Sciences and Professor of Behavioral Research in Marketing at Vrije Universiteit Amsterdam. His work bridges economic psychology, behavioral economics, and consumer decision-making.
- Education: PhD in Social Psychology from University of Amsterdam, Postdoctoral Fellow at Eindhoven and Sussex Universities.
Zeelenberg's research examines emotions like regret, disappointment, and greed in decision-making. He studies their applications in financial behavior, taxation, and behavioral interventions.
Recent publications focus on
- tax morale morality,
- greed's role in relationships,
- gratitude from monetary gifts,
- and psychological harm in policy design.
Scientific Awards:
- Van der Leeuw Professor (NWO-funded),
- TMR Marie Curie Fellowship.
Zeelenberg advises students in projects on consumer behavior, emotional regulation, and economic psychology.
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