معرفی
Elke Schrover is a PhD candidate and Lecturer at Tilburg University's Tilburg School of Economics and Management (TiSEM), affiliated with the Center Ph.D. Students and Marketing Research Group. Her work bridges doctoral research with teaching responsibilities across multiple marketing and business courses.
Schrover's research centers on social psychology phenomena, with primary focus on emotional crying's interpersonal effects across cultures. Her systematic investigation across 41 countries demonstrated how tears evoke social support intentions through perceived warmth and helplessness, moderated by cultural variables like GDP and well-being. She also explores greed's role in consumer decision-making through an active research project spanning 2019-2026.
As an educator, Schrover teaches International Business Research for IBA, Pro-Seminars in Marketing, and Introduction Research Methods for BE while supervising Master's theses in Marketing Management and Marketing Analytics. Her research project 'Greed and consumer decision making' has garnered significant attention through news coverage, blogs, and social media dissemination.
Schrover operates within the Marketing Research Group framework at Tilburg University, contributing to collaborative psychological research while maintaining an active publication record. Her ORCID profile (0000-0001-6514-7255) documents her scholarly contributions, with her 2021 cross-cultural study representing a major methodological advancement in understanding emotional crying's universal social functions.
