معرفی
Dr. Millie Elsen is a researcher at the Tilburg School of Economics and Management, Department of Marketing, Tilburg University. Her work focuses on consumer behavior and advertising effectiveness.
Research interests include consumer decision-making processes, advertising exposure dynamics, and the impact of labeling formats on sustainable choices. Her studies bridge marketing theory with behavioral experiments to understand real-world consumer responses.
Publications analyze trends in advertising efficiency, consumer protection frameworks, and behavioral economics. Recent work explores temporal aspects of advertising exposure and eco-labeling influences on purchase decisions.
Awards: None reported.
Advising and grants: No formal advising activities documented. Research supported through institutional collaborations.
Labs/Teams: Member of Marketing Research Group focusing on experimental consumer studies.
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