معرفی
Marc de Swaan Arons is an **Associate Fellow** at the Saïd Business School, University of Oxford, and co-leads the Institute for Real Growth (IRG)—a leadership program focused on humanized growth in the stakeholder economy. He leverages over 30 years of experience in innovation and growth leadership to simplify complexity and inspire positive change for business results.
He has guest lectured at multiple institutions, including NYU (Shanghai and NYC), Columbia University, University of Texas, Erasmus University, and UCLA. His work bridges academia with practical business insights, emphasizing global brands, leadership, and sustainable growth strategies.
Key research contributions include co-creating the Leading Global Brands study, Marketing2020, Insights2020, and the IRG Growth Study. These initiatives have informed publications such as The Global Brand CEO (2010) and two Harvard Business Review articles (2014, 2017). His current focus includes the Impact Study in partnership with Oxford Saïd.
Marc’s advisory and educational efforts span executive leadership development, and he actively collaborates with global institutions to shape future business practices.
