معرفی
Felipe Thomaz is an Associate Professor of Marketing at Saïd Business School, University of Oxford, and Deputy Director of the Oxford Future of Marketing Initiative. He holds a PhD in Marketing from the University of Pittsburgh and previously taught at the University of South Carolina. His research focuses on marketing strategy, AI ethics, illicit markets, and ESG integration, with notable contributions to frameworks like Ad Net Zero for net-zero advertising emissions. He collaborates with UN agencies, NGOs, and tech companies to address global sustainability goals and wildlife trafficking networks.
Education: PhD in Marketing (University of Pittsburgh), MSc in Marketing & Finance (University of Pittsburgh), BSc in Animal Sciences (University of Florida).
Research interests include digital marketing channels, brand performance via social networks, AI-driven marketing strategies, and conservation science linked to wildlife trade. His work bridges academia and industry, resulting in spinouts and IP transfers from Saïd Business School.
Key projects include:
- Ad Net Zero: Global standard for reducing advertising emissions
- UN collaboration on wildlife trafficking through dark web analysis
- UNESCO partnerships on eliminating stereotypes in advertising
His interdisciplinary approach spans marketing, mathematics, and conservation science, with publications in top journals like Journal of Marketing and Conservation Science and Practice.
