معرفی
Marc Sasserath is an Affiliate Professor at ESCP Europe, focusing on Entrepreneurial Branding and Cultural Transformation. He lectures in Paris and Berlin and has co-founded initiatives like U-School, EMDIEL, and the Unternehmerklub Berlin. His career spans leadership roles in brand consultancy and academia.
Education:
- MSc from HEC Paris
- DipCCC (INSEAD & HEC)
- Diplom-Betriebswirt (Germany)
Research & Professional Interests:His work bridges entrepreneurial branding with organizational cultural shifts, emphasizing innovation, brand strategy, and marketing in global business contexts. He actively contributes to Berlin's startup ecosystem and serves on supervisory boards like vocatus AG.
Academic & Industry Roles:
- Affiliate Professor at ESCP Europe (since 2016)
- Lecturer at Miami Adschool Europe
- Co-founder of Sasserath Munzinger Plus (brand consultancy) and SK+ Sasserath Kienbaum Plus (culture of innovation firm)
Leadership & Philanthropy:Senior advisor to CEOs and board member of Betterplace.org, gut.org, and TEDxBerlin. Co-founded Account Planning Group Germany and held executive positions at Publicis Sasserath, McCann Group Germany, and BBDO Group Germany.
