معرفی
Dr. Manu Bhandari is an Associate Professor and Online (AOS) Program Coordinator for Strategic Communication and Communication Studies at Arkansas State University's College of Media and Communication. He holds a Ph.D. in Journalism from the University of Missouri, alongside a Master of Arts in Journalism and English from the University of Missouri and Pokhara University.
Educational Background:
- PhD in Journalism - University of Missouri
- Master of Arts in Journalism - University of Missouri
- Master of Arts in English - Pokhara University
His research focuses on Online Information Processing, examining how user-generated content, heuristic cues, interactivity, and advertising influence digital communication dynamics. His work bridges communication studies with practical applications in consumer behavior and health communication.
Publications & Research Trends:
- Key areas: negative eWOM management, social media credibility, health advertising, and digital consumer engagement.
- Recent studies explore nutrition information's impact on food choices, brand feedback mechanisms in e-commerce, and gender cues in online news perception.
- He has contributed to major communication journals and presented at national/international conferences.
Professional Affiliations:
- American Academy of Advertising
- International Communication Association
- Association for Education in Journalism and Mass Communication
Dr. Bhandari teaches advertising principles and media writing at A-State, integrating his research into practical curricula for digital communication strategies.
