Manissa Gunadi

Manissa Gunadi is a Visiting Fellow at the Rotterdam School of Management, Erasmus University Rotterdam, in the Department of Marketing Management. She is currently a fourth-year doctoral candidate in Marketing at the same institution.

Her educational background includes:

• MPhil in Business (Marketing specialization) from Erasmus Research Institute of Management (2015)
• MSc in Marketing Management from Rotterdam School of Management (2013)
• BSc in Economics from Erasmus School of Economics (2012)

Manissa's primary research investigates how different forms of numerical information influence consumers' judgments and decision making. She is also interested in understanding drivers of consumer motivation. Her work spans consumer behavior, decision science, and marketing, with emphasis on numerical cognition in pricing contexts and emotional responses during goal pursuit.

Her research output demonstrates consistent exploration of numerical cognition in consumer contexts, evident in her 2022 doctoral thesis on consumer-number interactions and 2016 article analyzing daily-life goal progress. These works integrate behavioral economics principles with real-world consumer experiences, particularly examining framing effects and affective responses to numerical stimuli.

No scientific awards were mentioned.

As a doctoral candidate, Manissa has no advising responsibilities. No grant funding details were provided in the source material.

No laboratory affiliations or research team memberships were documented.