Malcolm Sullivan

Malcolm Sullivan is the Head of the Department of Marketing at Nottingham Trent University's Business School. His responsibilities include ensuring internationally recognized research output, developing industry partnerships, and overseeing contemporary teaching practices. He also serves on the School’s senior management team, managing strategic initiatives including student appeals, workload planning, and feeder college networks.

• Current Role: Head of Department of Marketing
• Prior Roles: MBA Programme Director at NBS, Senior Lecturer at Coventry University
• Industry Experience: Commercial and consultancy roles in specialty chemicals, waste management, and FMCG sectors

Malcolm’s research focuses on customer engagement and experience within higher education, utilizing behavioral analytics to analyze student engagement patterns, engager typologies, and factors influencing the student experience.