معرفی
Dr. Paul Johnston serves as a Senior Lecturer and Assistant Course Leader for the BA (Hons) Business Management and Marketing course at Nottingham Trent University within the Nottingham Business School's Department of Marketing. With over 20 years of senior commercial experience and 18 years in higher education, he combines practical business engagement with academic expertise.
- Academic Role: Senior Lecturer, Assistant Course Leader
- Commercial Experience: Competitive Strategy, NPD & Innovation, Key Account Management, MBOs, Business Start-Ups
- Research Focus: Business-to-Business Marketing, Customer Value Creation, Value Proposition Development
- Collaborations: University of York, Leeds Beckett University, RMIT Australia, Leonardo Da Vinci University Paris
His research examines the professional practice of customer value creation and value proposition development in B2B contexts, informed by hands-on board-level experience in the leisure and electronic games sectors. He specializes in translating business strategy into market-ready solutions through expertise in brand management, organizational learning, and dynamic capability frameworks.
