معرفی
Magnus Söderlund is Professor at the Stockholm School of Economics' Department of Marketing and Strategy, holding the endowed Olof A Söderberg Chair in Business Administration. His research specializes in consumer reactions to marketing stimuli, including service encounters, retail environments, and emerging technologies like service robots.
Research Focus: Söderlund examines psychological and behavioral responses including satisfaction, loyalty, emotions, and justice perceptions. His current work explores human reactions to non-human agents (virtual assistants, service robots), anticipating increased human-robot interactions. He champions experimental methods to assess causal relationships in marketing, detailed in his book Experiments in Marketing. Primary research domains include:
- Consumer behavior in service robotics contexts
- Ethical implications of AI in service delivery
- Psychological mechanisms driving customer satisfaction
His 15 most recent publications (2022-2025) reveal concentrated work on service robots' social intelligence, ethical boundaries, and impact on consumer satisfaction. Key trends include examinations of robot anthropomorphism, privacy violations, multi-agent interactions, and failure recovery in automated service encounters.
Awards & Recognition:
- Olof A Söderberg Chair in Business Administration (endowed position)
He leads the Artificial Interactions research project (artificialinteractions.org) investigating human responses to non-human entities. No specific grants, students, or labs are detailed beyond this initiative.
