Magdalena Grębosz-Krawczyk

Magdalena Grębosz-Krawczyk is a Professor at the Faculty of Organization and Management, Lodz University of Technology, affiliated with the Institute of Marketing and Sustainable Development. She serves as Head of the Marketing Department (since 2023) and Vice-Director for Science at the Institute (since 2023).

• Member of Management and Quality Studies Discipline Council (2019-present)
• Member of Interdisciplinary Doctoral School (IDS) Scientific Council (2019-present)
• Chair of IDS Recruitment Committee (2019-present)
• Member of Senate of TUL (2016-2024)

Research Focus: Specializes in brand management, nostalgic branding, smart city branding, and consumer behavior in new technologies. Her work explores knowledge valorisation barriers, sustainable packaging impacts on brand image, and social media's role in nostalgic brand communication.

Scientific Trends: Recent publications emphasize green energy adoption, eco-packaging, generational workforce motivation, and nostalgia's impact on brand equity. She investigates consumer behavior in food, energy, and toy sectors using frameworks like the Technology Acceptance Model.

External Roles: Active in the Polish Economic Society, Polish Scientific Marketing Society, and European Research Community ERECO-PGV. Serves as an expert at the Polish National Agency for Academic Exchange (NAWA).