Maarten Wubben

Maarten Wubben serves as a Senior Lecturer in the Department of Business-Society Management at Rotterdam School of Management, Erasmus University Rotterdam. He directs the Global Business & Sustainability Master program and teaches across Bachelor, Master, MPhil, and PhD levels with expertise in behavioral research applications.

His educational background includes:

• PhD in Management (cum laude), Erasmus University Rotterdam (2010)

Wubben's research centers on emotion psychology within business ethics frameworks, examining how anger, pride, and disappointment influence prosocial behavior in organizational settings. His work integrates construal theory with sustainability challenges, particularly exploring emotional communication's role in fostering cooperation through indirect reciprocity and trust-building mechanisms. Key contributions address forecasting errors in denial appreciation and procedural justice dynamics under confident leadership.

Recent publications reveal consistent focus on behavioral economics intersections, with trends emphasizing real-world applications of emotional intelligence in business ethics education and corporate sustainability strategy development.

His accolades include:

• ERIM Dissertation Award (2010)
• RSM Innovative Teaching Award (2020)

As academic director of the Global Business & Sustainability Master, Wubben mentors students in developing UN SDG-aligned corporate strategies, evidenced by press coverage of his initiative engaging 18 multinationals with bachelor student teams. While extensive course coordination spans quantitative methods and personal development curricula, specific research grants remain undocumented in provided materials.