معرفی
Lynn M. Murray serves as Associate Professor of Marketing and Associate Dean for the Kelce Undergraduate School of Business at Pittsburg State University, where she actively contributes to academic leadership and instruction within the Marketing department.
Her educational qualifications include:
- Ph.D. in Marketing from the University of Missouri-Columbia (2007)
- MBA from Pittsburg State University (2001)
- BBA in Marketing from Pittsburg State University (1988)
Dr. Murray's research centers on service delivery systems, employing a cross-disciplinary framework that synthesizes operations, marketing, and management perspectives. She investigates how organizational structures influence customer experiences, employee performance, and financial outcomes in service-oriented businesses, with particular emphasis on practical applications for hospitality and retail sectors.
Her teaching methodology features live case projects where students collaborate with real non-profit and for-profit organizations to develop marketing strategies, conduct customer satisfaction analyses, and create positioning plans for new products. This experiential approach bridges classroom theory with community engagement through projects for downtown businesses and local service providers.
