Scott Murray

Scott Murray is an Associate Professor at Queensland University of Technology's Faculty of Business & Law, School of Advertising, Marketing & PR. His research bridges consumer behavior with disaster risk communication, examining how people respond to warnings and information during emergencies while also exploring retail technology and consumer trust dynamics.

• Specializes in risk communication during natural hazards
• Studies consumer behavior in retail environments
• Investigates warning systems effectiveness
• Examines business resilience during disasters

Murray's research interests focus on the intersection of consumer psychology and emergency management. His work examines how language, messaging, and technology influence decision-making in both retail contexts and during natural disasters. He investigates how consumers respond to product recommendations, pricing signals, and retail innovations, while simultaneously studying how communities process risk information during bushfires, floods, and pandemics. His research reveals critical insights about the psychological mechanisms that drive protective behaviors during emergencies and purchasing decisions in retail environments.

Analysis of Murray's recent publications shows a clear trend toward interdisciplinary research that combines marketing principles with disaster management. His work increasingly focuses on how digital technologies and communication strategies can bridge the gap between operational warnings and public behavioral responses. The research demonstrates how consumer behavior frameworks can be applied to emergency contexts, revealing that similar psychological principles govern decision-making in both retail and disaster scenarios. His publications consistently address practical applications for improving warning systems and retail experiences through better understanding of human behavior.

Murray actively collaborates with researchers across disciplines including disaster management, psychology, and public health. His work has practical implications for government agencies, emergency services, and retail businesses seeking to improve communication strategies and build more resilient communities and organizations.