Louise Brix Jacobsen

Louise Brix Jacobsen is an Associate Professor at the Department of Culture and Learning at Aalborg University. She holds a Ph.D. and is currently leading the 'Fictionality and Literature - Core Concepts Revisited' research project (2017-2022) and participating in the EU-funded GEMINI project (2023-2025), which explores using serial dramas to teach gender equality in secondary schools. Her research focuses on fictionality across media, satirical fake news, and celebrity self-fashioning through 'vitafiction.' She serves as Head of Section at her department and has published extensively on media hoaxes, gender representation, and pedagogical applications of serial drama.

• Education: Ph.D. in Cultural Studies

Her research interests intersect media studies, gender theory, and narrative fictionality. Notable contributions include analyzing satirical hoaxes' critique of journalistic practices and celebrities' use of fictionalized personas. Recent work emphasizes media literacy education through serial dramas like Orkestret and Operarejsen.

Recent research trends: A focus on media hoaxes' societal impacts, gender equality pedagogy in European schools, and serial drama's role in shaping public discourse.

• Awards: Samfundslitteratur Lærebogsprisen (2011) for educational contributions
• Grants/Projects: 6 active/recent projects including GEMINI, Media Business Research, and Vitafiction Analysis

Led the development of 'vitafiction' theory and collaborates internationally on media pedagogy initiatives. Active in public debates on satire and media literacy through Danish media appearances.