معرفی
Liu Qian is an Associate Professor and doctoral supervisor at Tsinghua University's School of Economics and Management, where she serves in the Department of Marketing. She holds a Bachelor of Arts in English Language and Literature from Peking University (1995) and a Doctorate in Communication from the University of Iowa (2002).
Research Focus: Her work explores contemporary consumer dynamics including new consumer culture, aesthetic consumption, crisis management, and corporate social responsibility. She employs qualitative methodologies to examine consumption patterns in digital healthcare, retail environments, and lifestyle upgrades.
Teaching Portfolio: Professor Liu teaches seven courses including Marketing Management, Integrated Marketing Communications, Qualitative Marketing Research Methods, and specialized modules like 'Marketing in the 21st Century' and 'Finnish Laboratory'.
