معرفی
Dr. Lisa Lichtenberg is a Scientific Associate at the University of Hohenheim since March 2023, focusing on agricultural markets and marketing. She previously held roles as Senior Business Consultant at The Nielsen Company (2012–2021) and Research Associate at the German Institute of Food Technology (2012). Her academic journey includes a PhD in Agricultural Sciences with a focus on Marketing (completed at the University of Hohenheim in 2011), complemented by studies at the University of Cape Town and Humboldt University Berlin. Her expertise spans consumer behavior analysis, food traceability, and market research methodologies.
Her research interests center on food traceability systems, particularly in meat products, consumer willingness-to-pay for traceability, and empirical market analysis. She has led projects involving conjoint analysis and means-end-chain theory to assess consumer preferences. Lichtenberg has contributed to international conferences and publications, addressing topics such as agri-food systems, supply chain management, and the interplay between consumer behavior and agricultural economics.
Her professional trajectory includes strategic project management for BMBF-IBM initiatives and roles in EU research projects. She has collaborated on studies funded by global institutions, including the Foundation for Tropical Agricultural Research and DAAD scholarships. While her current role emphasizes academic research, her prior industry experience bridges applied market insights with theoretical frameworks in agricultural economics.
No specific scientific awards are listed, but her extensive contributions to peer-reviewed journals and conference proceedings highlight her scholarly impact. Her work often explores the intersection of technology, consumer trust, and market dynamics in agri-food sectors.
