Laura Hellstern

Laura Hellstern is a doctoral student and research associate at the University of Hohenheim, working in the 'Business Excellence and Sustainability Transformation' working group within the Agricultural Markets Department since January 2022. Her research focuses on sustainable agricultural practices, consumer targeting for plant-based foods, and flexitarian dietary trends.

• Education: M.Sc. in Environmental Protection and Agricultural Food Production
• Education: B.Sc. in Agricultural Sciences with economics focus

Her research integrates market analysis with sustainability frameworks, particularly examining consumer segmentation strategies for plant-based products and regulatory impacts on novel food markets. Hellstern's work emphasizes practical implementation of sustainability standards in agricultural supply chains.

The submitted article 'Who are the Flexitarians?' represents her key contribution to understanding market dynamics for plant-based meat alternatives through empirical consumer segmentation models.

She contributes to the University's research projects while maintaining active participation in academic knowledge transfer initiatives.