Liliana Caimacan

Liliana Caimacan serves as a Professor of Practice at Hult International Business School, leveraging over 20 years of international business leadership experience in FMCG and luxury sectors with companies like Unilever and Tata to teach Change Management, Innovation, Design Thinking, and Brand Management.

Her academic credentials include:

• Master’s in Marketing & Communications
• Executive MBA

Professor Caimacan specializes in Innovation Management and Business Strategy, focusing on disruptive innovations that drive growth through consumer-driven strategies. Her research explores Design Thinking applications for behavior change, agile approaches to balancing innovation with business growth, and Digital Transformation frameworks for volatile markets. She emphasizes practical implementation of these concepts in real-world organizational contexts.

Her recent publications, including the 2021 article "ZEITGEIST: How brands are embedding themselves in culture to stay relevant" and the 2020 "Beverage Essentials Handbook", demonstrate her focus on cultural relevance in branding and industry-specific marketing strategies. These works reflect her commitment to translating academic concepts into actionable business solutions for consumer goods sectors.